What, How & Why

A few years ago a colleague at work showed me Simon Senik’s Golden Circle. For those not familiar with this concept his famous TED Talks pitch elaborately explains how the really successful companies ‘Start with the Why’. What a company does and How it does it to some degree is overshadowed by purposeful vision statement. 

Hope for the best but plan for the worst…

Well, we know what happened in 2020. From the perspective of a business owner in the transport industry in the South Australian market how was our business impacted and what are the lessons to be learnt in 2021?